Questa del Rio News has undergone big changes in the past year-and-a-half, redirecting its focus on hyper-local coverage, and highlighting the locals in the communities of the northern Taos County region. The stories in the printed paper are subsequently shared to social media, as well as other newsworthy and timely news items, on both a daily and weekly basis. Our goal is to tell our stories, share our history, and document the unique landscape, traditions, and culture of our home.

Oddly enough, the stories we tell resonate with many people who don’t live in our region. Recently, we started tracking the analytics of our readers. Tracking analytics is a helpful tool to direct and form coverage on future news stories. It helps us see what our readers want to read, and where our readers are from.

Our average reach month after month sits between 75,000 and 85,000 people online per 28-day average. The analytics show that 71.7 percent of our readers are women and 28.3 percent are men. The top ten locations where we have readers, from highest reach to lowest include Questa, Taos, Albuquerque, Amarillo TX, Santa Fe, Red River, Las Vegas, San Luis CO, Rio Rancho, and Espanola. In addition to the regional reach of our paper, we also have readers in Peru, Canada, Mexico, Australia, India, Indonesia, and the Philippines.

Our reach and expansion on the digital front shows that many New Mexico residents identify with the northern New Mexico story. Whether it be their grandparents, or parents, tias or tios, northern New Mexico provides a familial sense of history and belonging. It’s an honor to amplify our culture, heritage and traditions through our publication and we are grateful to see the rest of New Mexico acknowledging, understanding and respecting our significant place in the New Mexico story.