As spring blooms across Northern New Mexico, the Questa Farmers Market (QFM) is preparing to launch its milestone 10th season with a fresh leadership team and a record-breaking economic momentum.
The 2026 season marks a major transition for the market, a program of the nonprofit Localogy. Co-founder and longtime Program Director Gaea McGahee is shifting her focus to expand sustainable farming and youth mentorship through Cultivo and Cerro Vista Farms. Stepping into the director role is Lisa Pham, an El Rito resident with an extensive background in small business operations and event management.
“I look forward to working with everyone to bring life, connection, and joy to our Village of Questa,” Pham said.
While the official opening day is set for May 24, the market is hosting two community events this month to prepare the grounds and reconnect neighbors.
On May 1, the market will host a Community and Vendor Potluck at the QFM site from 5:30 to 7:30 p.m. The gathering serves as an informal meet-and-greet for the people who power the weekly market. Additionally, a representative from the New Mexico Department of Health will be on-site to provide training on the 2026 WIC and Senior Food Benefits programs.
The preparations continue on May 9 with a Community Market and Garden Clean-Up Volunteer Day. From 9:30 a.m. to 1:30 p.m., volunteers will work to refresh the market site and garden beds. The workday will conclude with a shared community meal. Those interested in attending either event are asked to RSVP via email at growersmakers@gmail.com.
The 10th anniversary season follows a year of unprecedented growth. In 2025, QFM vendors saw a 33% increase in collective earnings over the previous year, totaling more than $74,000. Agricultural products, including raw vegetables, honey, and eggs, accounted for $32,000 of those sales, while processed food vendors brought in $33,600.
The market also continues its mission of youth development. This year, QFM is hiring two paid youth interns for its event management team. Expanded opportunities are also available through Cultivo, which offers work-based learning and apprenticeships for residents ages 14 and older. Email questions or interest to growersmakers@gmail.com for an internship at the Farmers Market or cultivoproject.org/jobs for positions with Cultivo. Furthermore, the River Community Church will return to operate the market’s coffee shop, providing additional youth employment.
The market’s May music lineup features Michael Rael & Friends on May 24, followed by “At The Watertower” on May 31.
Prospective vendors of homegrown produce, honey, and local crafts can still apply for the upcoming season by contacting (575) 425-0650 or visiting questafarmersmarket.org.
