The Town of Red River received it’s first-ever ‘Judges’ Choice Award’ at the 2024 New Mexico Top Hospitality & Tourism Award Ceremony on Nov. 20. This honor was announced through a press release on Friday, Nov. 22. According to the release, this prestigious award was unexpectedly introduced during the ceremony and was presented by the New Mexico Hospitality Association in partnership with the New Mexico Tourism Department.
The Judges’ Choice Award highlights the extraordinary efforts of small destinations working with limited resources to achieve big results. The panel of judges, comprising representatives from destination marketing organizations across the country, commending Red River’s innovative and impactful marketing campaigns that position the town as one of the premier vacation destinations in New Mexico and the Southwest.
“This award is a testament to the creativity, passion, and hard work of our team in showcasing Red River’s charm and hospitality,” said Max Khudiakov, Director of Economic Development & Tourism for Red River. “We are honored to be recognized for our efforts to make Red River a must-visit destination.”
During the award ceremony, Red River was named a finalist in seven nominations, including:
Best Digital Marketing Campaign for outstanding digital video, streaming audio, and social media advertising pieces.
Best Print Marketing Campaign for creative print media pieces in many publications including the New Mexico Magazine and Texas Monthly magazine as well as billboard campaign in the Dallas/Fort Worth, TX area.
Best New Experience for the newly introduced Mayfest in the Mountains event.
The recognition underscores Red River’s efforts to deliver dynamic marketing campaigns and create unique, memorable experiences that attract visitors year-round. The Mayfest in the Mountains event, a springtime celebration of music, food, and outdoor activities, has quickly gained popularity as a standout addition to the town’s offerings.
Red River’s success in recent years reinforces the town’s commitment to driving tourism, fostering economic growth, and sharing the beauty of this mountain destination with the world, the release goes on to say
For more information on Red River’s tourism initiatives, visit redriver.org.
