This summer, the Taos County Board of Commissioners approved 21 funding recommendations made by the Taos County Lodger’s Tax Advisory Board (LTAB) in the amount of $288,319.
The mission of the Taos County Lodger’s Tax Grant program is to support tourist-related facilities, attractions, and events within Taos County by investing in funding proposals that use advertising, publicizing, and promotion to enhance the lives and journeys of locals and visitors alike; and that highlight the uniqueness of Taos County’s culture, heritage, innovation, and diversity.
By state statute, funds are only available for advertising, publicizing and promotion of tourist-related events, facilities and attractions, and are made on a reimbursement basis.
The LTAB scores applications based on five major goal areas including: encouraging reciprocity between local residents and tourists, preserving the culture and heritage of Taos County, using innovation and creativity in promotional strategies, and striking a balance of in- and out-of-county promotions.
“These investments of Lodger’s Tax funds reflect support for a broad range of activities and facilities across Taos County that support both our residents and provide positive experiences for visitors. We are grateful to the Lodger’s Tax Advisory Board for their due diligence and to the grantees for making Taos County a great place to live, work, and visit,” said County Manager Brent Jaramillo.
Groups seeking reimbursement for funds they spend may apply during one of two application cycles per year. The next open application cycle is August 19 through September 15, 2024, via the TCLTGP online portal.
For the upcoming application cycle, eligible entities are invited to apply online only. They should first review the complete guidelines and FAQs. Complete details regarding the Taos County Lodgers’ Tax Grant Program can be found at https://www.taoscounty.org/478/Lodgers-Tax-Grant-Program.
Taos County awarded the following fiscal year 2025 grants to the following entities:
American Contract Bridge League District 17 – $2,610 for their Taos Regional Bridge Tournament
Taos Chamber Music Group – $5,978 for their 32nd season, starting August 11, 2024
Awakening Productions – $2,772 for promotion of Fiestas, 3rd Annual Senior Citizen Night, Car Shows, and Denim and Diamonds Father-Daughter Dance
Taos County Chamber of Commerce – $13,350 for Taos Plaza Live
High Desert Entertainment LLC – $39,000 for She Rises Music Festival 2024 & 2025
Taos County Fair Association Inc. – $4,000 for the Taos County Fair
High Road Artisans – $15,500 for The High Road Art Tour
Taos Fiesta Council – $20,000 for 2024-25 Fiesta de Taos
Millicent Rogers Museum Inc. – $18,447 for comprehensive promotional materials
Taos Jazz Bebop Society – $9,614 for 2024 Frank Morgan Taos Jazz Festival
Musich Entertainment, LLC – $20,000 for Taos Mesa Brewing for “Enchanted Evenings: Free Summer Sounds”
Taos Mountain Balloon Rally Association – $15,000 for 41st Annual Taos Mountain Balloon Rally
Red River Chamber of Commerce – $18,356 for Red River Oktoberfest
The Earth Oven LLC – $5,049 for Enchanted Feasts
Society of the Muse of the Southwest – $3,000 for the Taos Storytelling Festival
The Paseo Project – $20,000 for The PASEO 2024
Taos Artist Organization – $8,951 for the Taos Studio Tour
Mogul Medical – $3,924 for Medical Clinic serving tourist/visitor and locals visiting TSV
Taos Arts Council, Inc – $38,525 for “Taos Is Art” Coop Marketing & Ad Campaign
Twirl, A Play and Discovery Space, LLC – $8,000 for comprehensive promotional materials
Taos Center for the Arts – $16,243 for the Taos Film Festival
