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June 2024

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Courtesy Photo Left to right: Tyler Keck, Erin Keck, Hunter Jack, Mary Domito sit together for a photo

Mattress Mary sells Alamosa Business to Locals

Mary Domito, known as “Mattress Mary” of Taos Lifestyle Furnishings has sold her Alamosa-based store, Alamosa Home, to locals Hunter Jack and Erin Keck.


Domito recently expanded her Taos Lifestyle operation and moved into a 24,000-foot space in Taos, New Mexico, and commented on the sale. “I started and branded Alamosa Home after discovering the vibrant town of Alamosa and its surrounding communities. It’s been a wonderful nine years but my future lies in Taos. The store is deserving of local stewards who can take it to the next level.


Having purchased the Alamosa Home store in 2015, Domito worked to brand her business to fit the style of Alamosa and the San Luis Valley. According to a press release, she is quoted as saying, “I started and branded Alamosa Home after discovering the vibrant town of Alamosa and its surrounding communities. It’s been a wonderful nine years but my future lies in Taos. The store is deserving of local stewards who can take it to the next level.”


The Alamosa Home store serves six counties in the San Luis Valley and carries fine furnishings, mattresses, bedding, lighting, and rugs. It also specializes in designing creative bedrooms for children.


The release goes on to say that new owners, Jack and Keck, are excited to realize their dream of owning a business in their home town and becoming more involved with the community. Keck will continue her work as the executive director of the Alamosa Chamber of Commerce and will oversee marketing for Alamosa Home. Jack, a former sales manager for Del Mar Carpet One in Alamosa, is well versed in sales and customer service. Jack’s family has been in Alamosa for five generations and will bring the “home” to Alamosa Home.


“I am excited about this opportunity to build on the legacy Mary has created here in Alamosa,” said Jack. “Alamosa Home provides an opportunity for growth and a way to become more involved with the communities of the San Luis Valley.”


The release affirms that Alamosa Home’s line of quality furnishings, industry-leading brands, and dedicated customer service will continue without interruption. Kelly Geddes, the store manager with a nine-year tenure at Alamosa Home, will help to ensure the transition is seamless. Domito will be available as a consultant if needed.


In addition to maintaining the continuity of products and services that Alamosa Home is known for, Jack commented on the new owner’s visions for the future. “There is a lot of opportunity for growth. We want to explore the commercial space as well as provide furniture for families with second homes in our area. We’re excited to expand on the store’s successful foundation.”

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